What is HighLevel CRM and How Can It Transform Your Business

HighLevel: The Ultimate CRM Transforming Business Operations

Businesses constantly seek tools to streamline their operations, improve customer relationships, and boost their bottom line.

One such tool that has been making waves in the marketing world is HighLevel CRM.

This all-in-one marketing and customer relationship management solution is designed to help businesses manage and nurture their customer journey from start to finish.

But what exactly is HighLevel CRM, and how can it transform your business?

Let’s dive in.

Key Take Aways

  • HighLevel CRM is a subscription-based, online customer relationship management (CRM) and marketing platform.
  • HighLevel has 3 plans Agency Starter ($97/month), Agency Unlimited ($297/month) and Agency Pro or White Label ($497/month)
  • HighLevel is an All-in-One Solution that helps you organize and opens new avenues for lead generation all by saving money.

What is HighLevel CRM?

HighLevel CRM, sometimes referred to as GoHighLevel is a subscription-based, online customer relationship management (CRM) and marketing platform.

It is described as an “all-in-one” solution, providing marketers with the necessary tools to create and run marketing campaigns, manage customer relationships, and collect and nurture leads from one dashboard.

HighLevel is the only comprehensive platform to provide all the services, resources, and help your agency might possibly require.









HighLevel CRM eliminates the need to purchase or subscribe to multiple separate marketing software applications, saving you both time and money.

The platform’s key attractions are its ability to improve your workflow while saving you money and time.

What are the different plans for HighLevel?

Plans for HighLevl CRM Software for Agencies and Marketers

When you purchase a HighLevel CRM subscription, you have three choices:

Agency Starter

This plan gives you one account, which can be used for yourself or a client.

Agency Unlimited Plan

This plan allows you to add as many client’s accounts as you want, enabling you to manage all of your client’s marketing campaigns and perform CRM from the HighLevel CRM platform.

Whether you have one account or 1,000 accounts, you get the same access to all HighLevel CRM’s tools and functions.

You can build unlimited landing pages, surveys and forms, websites, courses, and sales funnels.

Capture, track, and nurture all leads, book and manage appointments, and use SMS, voicemail, Facebook messenger, and emails to communicate with your prospects.

HighLevel CRM also lets you build your campaigns using a unique workflow tool that automates the entire process. Detailed analytics and reporting allow you to understand a campaign’s effectiveness.

White Label Upgrade

This plan provides everything included in the Agency Unlimited Plan and complete white labeling of the HighLevel system

Who is HighLevel CRM For?

HighLevel CRM was designed by an agency for marketing agencies.

Its creator wanted to incorporate all his agency’s tools into one platform to make it as convenient as possible.

HighLevel CRM benefits agencies because it doesn’t limit the number of clients you can take on, nor does it pay an escalating cost for them.

However, HighLevel CRM is for more than just agencies.

Anyone who needs to create marketing campaigns, sales funnels, landing pages, etc., for their business, will find HighLevel CRM beneficial.

Since all of these features are unlimited and included in the monthly subscription price, you never need to worry about being restricted in the amount of marketing you do when using the platform.

Why You Need HighLevel CRM

HighLevel CRM is a must-have for anyone looking to scale their business or agency without paying more for the privilege.

Without the platform, you would have to purchase multiple tools and software applications to get the same level of functionality but at a much greater cost.

HighLevel CRM is also super convenient and time-saving. One platform performs all your marketing tasks, many of which can be automated.

Applications that HighLevel CRM replaces
Image Source: HighLevel Website

The Key Benefits of HighLevel CRM

HighLevel CRM offers a plethora of benefits for its users. Here are some of the key advantages:

  1. All-in-One Solution: HighLevel CRM provides all the necessary tools to create, nurture, and manage marketing campaigns and CRM. This eliminates purchasing multiple software applications to do the same job.
  2. Money Saving: With HighLevel CRM, you purchase one plan with unlimited access to all features and tools. This is a cost-effective solution compared to buying multiple software applications.
  3. Simple and Intuitive Interface: HighLevel CRM offers easy building tools to create funnels, emails, forms, websites, and landing pages. You can manage everything from one dashboard, making it user-friendly and efficient.
  4. Automate Tasks: HighLevel CRM allows you to automate tasks like lead communication via SMS and email, appointment booking, lead pipeline management, and campaign workflows. This saves time and ensures that no lead or opportunity is missed.
  5. Mobile Application: HighLevel CRM’s mobile application allows you to communicate with your clients, manage appointments and calendars on the go, and take advantage of every lead opportunity.
  6. Templates and Snapshots: The platform provides “done for you” templates for multiple industries (dental, insurance, recruitment, etc.). You can clone these templates and set up a campaign in minutes.
  7. White Label Ability: HighLevel CRM software can be white-labeled and sold by marketing agencies as their branded product.
  8. Highly Responsive and Supportive Customer Support: HighLevel CRM offers comprehensive customer support 24/7 via phone or live chat.

HighLevel CRM’s Main Tools

HighLevel CRM offers a wide range of features that deserve their article. However, here’s a glance at everything you can do:

  1. Drag-and-Drop Tools: Use these tools to create sales funnels, emails, websites, surveys, forms, and landing pages using ready-made templates or from scratch.
  2. Direct Communication: Call, SMS, and email your clients directly from the HighLevel CRM platform.
  3. Intelligent Pipelines: These automatically categorize your leads into the relevant customer journey stage. You’ll know exactly which leads require attention.
  4. Automated Workflows: Create workflows that follow a specific sequence of events when the prospect performs a particular action. For example, if the prospect ignores an email, set the workflow to send an SMS two days later.
  5. Appointment Management: Appointments are automatically added to your calendar. You can also automate communication following an action. For example, if the prospect cancels an appointment, an email inviting to reschedule can be sent automatically.
  6. Customized SMS Conversations: Customize and automate SMS conversations using AI.
  7. Automated Calls and Voicemail Drops: Add these to your campaigns.
  8. Course Building and Hosting: Build and host courses with unlimited video content and users.
  9. Reputation Management: Manage reputations with one-click review requests. Track and monitor all reviews from the HighLevel CRM dashboard.
  10. Detailed Analytics and Reports: Receive detailed analytics and reports about all your activity.
  11. Integration with Other Software: Use Zapier to integrate with other 3rd parties software applications such as Stripe, Mailchimp, and WooCommerce.
  12. Branding: Add your branding to the HighLevel CRM platform and mobile app (only available with White Label Upgrade).

Which Applications Does HighLevel CRM Replace?

Feature comparision of HighLevel with that of different tools.
Image Source: HighLevel Website

One of the critical benefits of HighLevel CRM is that it eliminates the need to purchase many different software applications. Here are some of the applications that HighLevel CRM can replace:

  1. CRM, email marketing, and pipeline management tools
  2. Sales funnel building software
  3. Website building tools
  4. Surveys and form creators
  5. 2-way SMS marketing apps
  6. Bookings, appointments, and workflow automation tools
  7. Course membership software and hosting
  8. Call and analytics tracking tools.
  9. Reputation management tools
  10. White or gray mobile app labeling tools

By replacing these applications, HighLevel CRM can significantly reduce the cost of running your business.

Are There Any Limitations/Downsides to HighLevel CRM?

While HighLevel CRM offers many benefits, it’s important to note that there’s a learning curve.

Given the vast array of tools and features, it may take some time to understand and utilize all the platform has to offer fully.

However, HighLevel CRM has a full suite of “quick start” learning tools to help you familiarize yourself with how everything works.


In conclusion, HighLevel CRM is a powerful all-in-one marketing and customer relationship management solution that can significantly streamline your business operations, improve customer relationships, and boost your bottom line.

Whether you’re a marketing agency looking to scale your business or a business owner looking to improve your marketing efforts, HighLevel CRM is a tool worth considering.

With its vast array of features and tools, it offers a cost-effective and efficient solution to managing and nurturing your customer journey.

If you are an agency, there is an amazing Affiliate Program that HighLevel offers.

Frequently Asked Questions About HighLevel CRM

To help you understand a little more about the HighLevel Program, we’ve compiled a list of frequently asked questions.

If you have a question that isn’t addressed here, don’t hesitate to reach out to us via our contacts page. Let’s dive in!

HighLevel CRM was established in 2018 by Shaun Clark and Varun Vairavan, who recognized the need for an all-in-one solution for marketing agencies.

Coming from a marketing agency, they were perfectly placed to design a platform that ticked all the boxes.

Yes, HighLevel CRM has many features that allow users to manage customer relationships.

The platform provides intelligent pipeline management, automated appointment booking, and direct calling capabilities.

Additionally, you can nurture your clients through two-way communication tools such as SMS, email, voicemail, and Facebook Messenger.

A workflow tool allows you to automate client and lead communication to take advantage of every opportunity and let a message go unanswered.

Disclosure: I am an independent entity from HighLevel. I am not an agent or employee of HighLevel and have no authority to make binding contract or represent HighLevel. I receive referral payments from HighLevel. The opinions expressed here are my own and shall NOT be interpreted or considered as representations, guarantees, or statements made by HighLevel Inc or any of its subsidiaries, agents, or assigns.

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